How Neon Signs Transformed From a Noble Gas to the One of the Top Forms of Advertising in Business  

As soon as neon signs were introduced to the U.S. in the year 1912, the unique glow and vivid colors that they produced instantly made using them in advertising ideal if you wanted your business to be noticed. They were, and still are to this day, a common and successful way to advertise your business. Read more now on M Neon Signs

The discovery of neon was made in 1898 by Sir William Ramsey and Morris W. Travers in London. However, it was not until the year 1923 that the French engineer Georges Claudie and his associate Jaques Fonseque began selling neon signs commercially.

While back then the use of neon lighting was just as cost efficient as ordinary lighting, today these signs are more of an investment due to the amount of work that goes into producing them but they do have a long lifetime. A neon tube can last years if not decades. It is estimated that approximately 80% of failures are not caused by the actual tubing of neon signs, but due to wiring complications.

Although the initial investment may have caused some to hesitate, the draw that these signs brought could not be disputed and neon signs grew in popularity and today it is easy to understand why. Proof of their success is all around us, you can find the use of these signs all over the world. The main reason why is because of their uncanny ability to get your business noticed.

The most important factor with these signs is that they are incredibly vibrant without being over the top and can be easily seen from quite a distance so attracting customers from far away is a cinch. This would make smaller businesses, or businesses without ideal locations, open to more customers that may have otherwise not taken notice.

Standing apart is also very important when starting a business, and with the amount of variety of shapes and colors that these signs come in, standing out even more with a personal touch is not a problem. The use of neon lighting has been around for decades and has withstood the years, even with the onslaught of new technologies.

Even today with the advancement of LED lighting, neon lighting prevails and will continue to prevail because neon signs can provide businesses with something LED’s cannot. The image associated with neon signs.

Neon signs have come full circle, from being among the newest advancements to earning its retro appeal that is attached to those lucky items that never truly go out of style. Items that will always retain their retro appeal will always be around because they are sought out by they young and those young at heart reminiscing of days past when small business was the norm instead of the exception.

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